Magic Johnson who is a successful business mogul, is preparing to launch Aspire, a 24-hour channel with a focus on what Johnson called positive, uplifting images of African Americans. The basic cable outlet will join other channels targeting black viewers, such as BET and TV One, and will offer opportunities for blacks who have struggled to find work in mainstream Hollywood.
Spearheaded by entrepreneur and NBA Hall of Famer Earvin “Magic” Johnson, in partnership with GMC TV, ASPiRE delivers enlightening, entertaining and positive programming to African-Americans families, including movies, documentaries, short films, music, comedy, visual and performing arts, and faith and inspirational programs. ASPiRE celebrates African-American heritage and groundbreaking cultural achievements and will create new opportunities for the next generation of African-American visionaries. The network will launch June 27, 2012 to millions of customers on Comcast’s digital basic tier. For more information, visit www.aspire.tv
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